BRAD PAISLEY, TAILLIGHT, ARC ENTERTAINMENT AND WME ANNOUNCE THE LAUNCH OF AN OVER-THE-TOP (OTT) CHANNEL FOCUSED ON THE COUNTRY MUSIC FAN WITH FOUNDING SPONSOR, WALMART

19/08/2014

Brad Paisley, Taillight, ARC Entertainment and WME have joined forces to build MY COUNTRY NATION (MyCN), a new OTT channel specifically for country music fans. Premiering this month, MyCN will be country-lifestyle centric and will feature a variety of series, special content with the biggest names in music and daily viral content.

 

Brad Paisley said, “My Country Nation is a great concept and I'm glad to be working with a few of my friends to make it a reality.” Tom Forrest, President, Taillight, added, “We are fired up to be working with such amazing partners which will allow us to provide a platform for ‘country lifestyle’ concepts that deserve to be seen and enjoyed by the nation’s most passionate audience - country music fans.”

 

My Country Nation is a unique digital platform for the country music lifestyle. The Omni-channel will be home to dozens of original series with new episodes being launched daily in the first six months. MyCN will have a presence across multiple channels including YouTube, Twitter, Facebook, Instagram and www.mycountrynation.com, MyCN’s owned and operated platform. MyCN shows will feature outdoor grilling, hunting, concert road trips, comedy, Vine and YouTube stars and more celebrating our NATION’s love of all things country. Fans will be able to view MyCN content on any device.

 

Trevor Drinkwater, CEO, ARC Entertainment, added, “Distribution is morphing rapidly.  Traditional means of producing and distributing content are being redefined daily. My Country Nation will provide a distribution and content creation platform for content creators to deliver great programming to a mass audience. In our partnership with Walmart we will have an opportunity to create an ecosystem to maximize value and awareness for MyCN artists and labels.”

 

“My Country Nation provides us an opportunity to deliver value to our customers so they can save money and live better. Part of that promise is to celebrate how low prices can facilitate great lifestyle experiences. Brad Paisley is a fantastic partner and we are proud to be supporting him and My Country Nation in this effort,” added Wanda Young, Vice President Media & Digital Marketing, Walmart.

 

To join THE Nation or to find out more information, visit MyCountryNation.com. Follow My Country Nation on Twitter: @MyCountryNation, Facebook: https://www.facebook.com/mycountrynation, Instagram: mycountrynation, Vine and Google +.

 

About ARC Entertainment

ARC Entertainment is an independent film & television company that distributes, produces and acquires content. Through the company’s robust digital and physical distribution platforms, ARC Entertainment monetizes content through Theatrical, Television, and Home Entertainment distribution windows in domestic and international markets. Founded in 2010, ARC Entertainment has achieved exponential growth with over 110 new title releases as of November 2013. The Company has unparalleled relationships with major national retailers and a management team with a history of success in the Entertainment and Consumer Products industries.

 

 

About Brad Paisley

Brad Paisley is a critically acclaimed singer, songwriter, guitarist and entertainer whose talents have earned him numerous awards, including three GRAMMYs, two American Music Awards, 14 Academy of Country Music Awards and 14 Country Music Association Awards, among many others. A proud member of the Grand Ole Opry since 2001, Paisley earned the first of his 22 #1 singles in 1999, writing or co-writing 19 of them. His latest single, “River Bank,” is from his upcoming album, Moonshine in the Trunk, to be released August 25. Paisley is currently an expert on ABC’s new hit singing competition, Rising Star, airing Sunday nights at 9pm, ET, through August 24. Paisley also made multiple contributions to the new Disney animated film Planes: Fire & Rescue, with a voice cameo as a pick-up truck named Bubba, as well as recording two songs for the soundtrack: “Runway Romance” and “All In,” which Paisley wrote and serves as the final song in the movie. Paisley is currently headlining his Country Nation World Tour presented by KRAFT Cheese all summer. Visit www.bradpaisley.com for more information.

 

About Taillight

Taillight has produced over 600 hours of live event programs, comedy and music television specials and reality series as well as several hundred music videos and commercials. The Company has also produced over 40 episodes of the renowned music series CMT Crossroads with such artists Katy Perry, Elton John, Ray Charles, Brad Paisley, Mumford & Sons, Keith Urban, John Mayer, Willie Nelson, Taylor Swift and Jimmy Buffet, just to name a few. Last year, Taillight won the 2013 Academy of Country Music Awards for their Music Video for Little Big Town’s Tornado and then won the 2013 CMA Video of they Year and 2014 Academy of Country Music Awards for Tim McGraw’s Highway Don’t Care

 

About Walmart

Wal-Mart Stores, Inc. (NYSE: WMT) serves customers and members more than 200 million times per week at over 10,000 retail units under 69 different banners in 27 countries. With fiscal year 2012 sales of approximately $444 billion, Walmart employs more than 2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://walmartstores.com, and on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.

 

About WME

WME is the world’s leading entertainment and media agency. One of Fast Company’s Most Innovative Companies, WME represents artists across film, television, music, literature, theater and digital media. In 2014, WME acquired IMG, a global leader in sports, fashion and media. Together, the companies offer an unparalleled client roster; world-class partnerships with sponsors, brands and broadcasters; and marquee assets across entertainment, events and fashion. 

  


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