Filmed on location in Nashville, That Ain't Good provides a sultry, rhythmic look at a man at the end of his rope, propelled by a Hank Jr. performance that gets completely inside the character.

"I've had that song for several years," said Williams. "I took my Dobro to a completely different type of tuning, and it's one of those that just has that kind of flow to it. And it's got that really serious aspect to it, too, about people blowing themselves up, and your kids ask, 'why do people do that?' How do you answer that? That ain't good. To me, that song is me. 'I used to like to go fishin', sold my boat and motor, something aint' right about this.' That ain't good."

The song will be on "Old School, New Rules," Williams' first album on his new imprint, Bocephus Records, which drops July 10. The 12-song package includes a duet with Brad Paisley on I'm Gonna Get Drunk And Play Hank Williams as well as a new duet version of Merle Haggard's classic I Think I'll Just Sit Here and Drink with Haggard. Trace Adkins also lends his vocal talent to a line on a separate track. Bocephus Records is licensed to Blaster Entertainment and distributed by Warner Music Nashville.